Your e-commerce website is the display window of your online store. It features products and services you are offering to your customers and prospects. Imagine this scenario; you have the best products and prices. You have hosted your site with a reliable web hosting provider as well as put in place the best marketing plan. But oops, your sales are declining day in day out. What might be wrong? Have you checked your e-commerce website theme? Here are the five killer mistakes to avoid when choosing an e-commerce website template for your online store:
Ignoring the loading speed
When it comes to selling online, loading speed of your site is fundamental. Your site theme is a determiner regarding its loading speed. Most webpreneurs neglect this aspect when choosing an e-commerce website theme. As a result, their website takes a long duration to load which annoys visitors as well as customers. As statistics show, a large percentage of web visitors can only wait for 2-3 seconds for a site to load. As such, ignoring the loading speed of your theme of your website template is as good as killing your e-commerce site.
Selecting unfit theme for your brands
One of the shortcomings of pre-made e-commerce website templates is that they offer you limited customization options. Also, they are designed to fit particular brands. For you to use them, you need to tweak and customize them to work well with your brands. However, a significant number of webpreneurs find this activity as tiresome and opt to use the website templates without any adjustments or customization.
Through this, the webpreneurs fail in creating the uniqueness of their online store leading to reduced sales as it appears generic which kills their brands. You need to check well on the customization features available on the website theme you select for your online store. Avoid e-commerce website themes with limited customization features.
Not considering the responsive aspect
Responsive themes are cornerstones for online stores. For you to make significant sales, your site must be responsive to the device a prospective customer uses to access it. Given that mobile devices are now the most used means of accessing online platforms, you must avoid the mistake of selecting a theme that is not mobile friendly. As such, you need to give priority on the responsive aspect before making a final decision on the e-commerce website template to use.
Selecting a theme that does not support specific functionalities
Some themes are designed for particular purposes. For instance, e-commerce website themes are made for people looking to set up an online store. However, in this era, a site is incomplete if it is not flexible with technology innovations and changes as well as having the capability to integrate with other platforms. Some generic themes do not readily accept or support additional plugins which limit the functionalities of your online store site and deny you an opportunity to win high traffic. When selecting a theme for your e-commerce website, it is essential to ensure that it supports specific functionalities that are vital for your online business. Otherwise, ignoring this aspect can be a killer to your e-commerce business as well as sales. For instance, if your theme does not support SEO optimization and social media plugins limits your reachability to virtual marketplace.
An e-commerce website theme is an engine that propels your online store. Hence, it is essential to be careful when deciding on the website theme to use on your site. For these reasons, you have to avoid mistakes such as ignoring loading speed, not considering the supported functionalities of your website template, choosing unfitting themes for your brand as well as failing to find the responsiveness of your site template.
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